A unique element of influencer marketing is the genuine and organic level of engagement that real people bring. Users are inherently attracted to creative content, honesty, relatability and the down-to-earth-ness that real people possess.
Following our blog on Fortnite this week, we thought we’d take some time to talk about one of our favourite Fortnite creators - Higgsy.
Following our Saulderson Spotlight on ThatDenverGuy last week, we wanted to talk about the game his content surrounds, the immensely popular free-to-play game - Fortnite.
Denver is an immensely popular Fortnite creator on YouTube, with his videos covering Fortnite news sweeping the community, any drama or updates on big creators or professional players, as well as any drama surrounding the game.
Following yesterday’s Saulderson Spotlight on our very own Rocket League star Pickapixel, we decided to talk a little bit about the rise in popularity of free-to-play (FTP) video games.
For this week’s Saulderson Spotlight, we wanted to bring some attention (not that he needs it!) to one of our fastest growing exclusive creators at the moment. Rocket League YouTuber Pickapixel is blowing up at the moment - especially since Rocket League has gone free-to-play across all available platforms and is currently boasting over 740,000 subscribers on the platform.