Our Recent Success at the Influencer Marketing Awards 2020
Posted 27th August 2020
This past week, we are honoured to have won Gold in the Best Use of a Small Budget category at this year’s Influencer Marketing Awards. We are very proud of this achievement, as it feels immensely rewarding to receive recognition for our efforts in this fast-paced and exciting industry.
The aim of the Influencer Marketing Awards 2020 (IMAs) is to give recognition to and highlight the top influencer marketing campaigns, which are brilliantly executed, creative and innovative with clear and successful KPIs and objectives.
The award we received was for our successful first campaign with our client Wondershare, since then we have continued to build a rewarding partnership with them and have played a key role in a number of their marketing campaigns.
This exciting partnership began back in 2018 when Wondershare reached out to us to promote the launch of its new Filmora 9 editing software update. In response to this, we took on a three-tiered influencer approach and began manually researching creators across different verticals to promote the product to various demographics – this allowed us to make the most of the budget and achieve the best results. Ultimately, the five creators’ we used generated over 6.5 million total impressions within 30 days; this meant that the campaign overperformed by 640%.
As well as winning Gold in the Best Use of a Small Budget category, our Founder and CEO Suhit Amin was also nominated for an award within the Rising Star category and was spotlighted as “One to Watch” within the Influencer Marketing Industry. He enthused that this was “exactly how [he] wanted to be recognised at the young age of 19 years old.”
Overall, we are delighted to have received two nominations and a Gold award at the Influencer Marketing Awards 2020. Acknowledgements such as this only further solidify our passion for the industry and encourage us to keep loving what we do.
We are very much looking forward to the coming year, as we feel confident that we will deliver even bigger and better results on our projects than ever before and will hopefully be nominated for more accolades in the future!