Blog | Saulderson Media

Why Influencer Marketing is Simpler for Brands

Newer brands (or fully-fledged brands) may not be sure how best to conduct their marketing to get the best results. We wanted to discuss why influencer marketing is by far, the simplest form of marketing they can choose.

Why Storytelling is so Important in Marketing

In the wake of the festive season and brands releasing their Christmas adverts, we thought we’d take a moment to reflect on the art of storytelling within marketing and why it is so successful in refining a brand.

The Importance of Recognising that Every Influencer is Different

It can be far too easy to lump all influencers into one, big category. Today, we wanted to discuss the importance of influencer discovery itself and recognising that each influencer is vastly different in what they can bring to a campaign.

The Benefits of Working with a Smaller Agency

There has been a lot of discussion recently about the importance of supporting small businesses, especially during the COVID-19 pandemic. This helps small businesses survive and continue their work in these difficult times.

Why Influencers Are So Crucial for Your Campaigns

With COVID-19 dominating the headlines and our minds, it may be difficult for businesses to handle their marketing strategy. That’s where influencers prove to be extremely valuable!

The Introduction of LinkedIn Stories

In the past day, LinkedIn launched its own story feature; allowing users to post more casual and everyday content to their LinkedIn account. We wanted to discuss the introduction of the new feature and discuss how this might change the personality of the platform.