We thought this week, we’d talk a little bit about one of the areas we started to learn a lot about in 2020 was beauty influencers, as we were very fortunate to get in contact with and sign our first exclusive makeup artist - Keziah Joy, also known as Artbeautychaos on Instagram.
Following our introduction to the world of Instagram Makeup and Beauty influencers, we wanted to take some time to discuss and reflect on the power of these influencers within the platform of Instagram.
Though 2020 wasn’t what any of us had planned, and much of what made 2020 not-so-great has continued to stick around, a lot of us are feeling much more positive about this year and its potential to be truly great (no matter how long we may have to wait for things to return to normal!)
Though 2020 hasn’t been a positive year for most, there has been a lot to learn from it. 2021 will be a time for rebuilding, reorganizing, and growing both professionally and personally. We believe Influencer marketing will continue to flourish as it has this year and continues to provide great opportunities for businesses, creators, and agencies alike.
In the wake of the new Instagram update and introduction of reels, we wanted to discuss some of the things we feel you should know about the feature.
Newer brands (or fully-fledged brands) may not be sure how best to conduct their marketing to get the best results. We wanted to discuss why influencer marketing is by far, the simplest form of marketing they can choose.