Though 2020 hasn’t been a positive year for most, there has been a lot to learn from it. 2021 will be a time for rebuilding, reorganizing, and growing both professionally and personally. We believe Influencer marketing will continue to flourish as it has this year and continues to provide great opportunities for businesses, creators, and agencies alike.
In the wake of the new Instagram update and introduction of reels, we wanted to discuss some of the things we feel you should know about the feature.
Newer brands (or fully-fledged brands) may not be sure how best to conduct their marketing to get the best results. We wanted to discuss why influencer marketing is by far, the simplest form of marketing they can choose.
In the wake of the festive season and brands releasing their Christmas adverts, we thought we’d take a moment to reflect on the art of storytelling within marketing and why it is so successful in refining a brand.
It can be far too easy to lump all influencers into one, big category. Today, we wanted to discuss the importance of influencer discovery itself and recognising that each influencer is vastly different in what they can bring to a campaign.
There has been a lot of discussion recently about the importance of supporting small businesses, especially during the COVID-19 pandemic. This helps small businesses survive and continue their work in these difficult times.