Suhit Amin - The Story of Saulderson Media
Posted 11th June 2020
Today, on the blog, we decided to take a different approach. Instead of hearing from Vova about influencer marketing and the world we are in, today I, Suhit, am going to be giving you a more personal look into my life, and how that led to the founding of Saulderson Media.
So who am I? I am Suhit Amin, Young Entrepreneur and founder of Saulderson Media – Scotland’s leading premium talent management and influencer marketing agency. I am not your everyday company CEO, being 19 years old. It’s an amazing feeling, running a fantastic company at such a young age. I am so honoured and privileged to be in the position I am in, however, there is a lot to do and achieve before we have fully established ourselves as big players within the influencer marketing industry.
It has been just under two years since I founded Saulderson Media, and it’s been a crazy journey, however, that’s a story for another day. Today I’m going to share with you my progression to get to the point in which I founded Saulderson Media.
All my life, I had been passionate about being a doctor and following in my parent’s footsteps. Both of them are doctor’s and I had always been intrigued by the medical profession. That interest died out at the age of 13, when I discovered the digital and online world and how many opportunities were open there.
I had been an aspiring YouTuber for a very long time, playing different games and making online YouTube friends. It was when I was 13 I got my first flavour of business and entrepreneurship. I began setting up Minecraft servers with my friends and learning all about how that could be monetised through add-ons and in-server credits etc. It was my first real flavour of the entrepreneurial world.
Those experiences led to one of my friends discovering YouTube MCNs and specifically at the time subnetworks. We began working together on building his subnetwork and learning all about the YouTube and creator industry. I had no idea about the whole industry behind YouTube and that being a YouTuber was more than just uploading videos. There was a huge amount of monetisation, management, services and all the rest behind channels and brands. I instantly fell in love with the idea that instead of being a YouTuber myself I could support other creators within a network. I also was able to bring together both my passion for gaming and YouTube together within our subnetwork as we focused on gaming creators.
Throughout my young teenage years, I worked for various subnetworks mostly as a volunteer, just gaining experience and learning about the industry. When I was 14 going on 15 I launched my own subnetwork, my first business. Zentro Digital. We were a YouTube subnetwork of the Freedom! MCN built all around the idea of creating a family and community of our creators. No matter the size, you were valued and had equal opportunities in the network. Unfortunately, due to disputes with my business partner on that, we had to part ways very quickly and that venture was over. However, it was an amazing experience and it taught me a lot.
Soon after I was working on different projects and had joined forces with one of my good friends to date Dan Reeves. He brought me on to work with him on his subnetwork, Zychon. That was another fantastic experience in which we scaled-up and grew the business and even underwent a merger at the age of 15.
I then took a bit of a break from the industry. I had worked on a lot of different projects, had offers to work for big companies such as ScaleLab and whatnot, but I decided to step aside from the YouTube space and just work as support staff at a hosting company. That was good fun but I quickly wanted back into doing what I loved.
FragRadio was the next part of my story. Back in 2016 at an Insomnia Gaming Festival, I met another friend of mine to date, Callum King. He was heading up the UK events team at FragRadio, Europe’s premier esports and gaming radio station. We stayed in touch from then and in 2017 I joined the team at FragRadio. This was my first real steps into event management, a big team and the esports world. Quickly I established myself within the team and began heading up the marketing side of the business. FragRadio had a big audience, however, it wasn’t commercialised all that well which we started changing. This was all volunteer work and just helped me build experience.
In January 2018, my big opportunity arose. I was hired as the youngest employee at ESL, the world’s biggest esports company. They brought me into their ESL Video Network, the MCN and influencer marketing division. It was a fantastic opportunity with a huge company to combine my passions of gaming, esports and YouTube. I learned a huge amount at ESL that I didn’t already know about how the industry worked and it was one of the main sources of knowledge for Saulderson Media. Everything was going amazing and I was super excited for this new journey.
Unfortunately, in February 2018, when life was looking great, I was diagnosed with Stage 2A Hodgkin’s Lymphoma, a cancer which attacks the lymphatic system. I won’t go into it too much, however, it was a shocking and horrible experience in which I underwent 6 months of chemotherapy. It was also the worst time as I had this brand new job as well as the most important school exams to prepare for.
My cancer was an awful experience but also a blessing. It completely shifted my mindset. I decided that, if I may not survive this, I want to go out this world doing what I love and follow my ambitions and that, since the age of 13 was to be a successful entrepreneur. At the end of June, I left ESL and decided to setup Saulderson Media, which is the greatest thing that happened in my life.
I specifically Saulderson Media for three reasons. Firstly, I was super passionate about influencers, talent, YouTube and all of that and I had my experience mostly within influencer marketing and managing talent. Secondly, there was no one doing it up here in Scotland. It was a huge opportunity to lead the way for the market up here in Scotland. Finally, and possibly the most important reason of all was that, throughout my experience as a YouTuber and being involved in MCNs I began to realise how poorly creators were treated by MCNs and Talent management agencies. They were sold this facade and amazing services and when they were signed on, they were neglected. I wanted to disrupt the industry, do things right and be there for my talent whenever they needed me.
And that’s it, that’s the story. It’s been an amazing journey and progression, but it is only the beginning. Saulderson has come on in leaps and bounds since day 1 and we are constantly looking at ways to better ourselves. There is so much more to do and I believe that we have a bright future ahead.