ASUS GLOBAL
ASUS reached out to collaborate with Saulderson to work on a creative influencer campaign for ASUS for their new Vivobook Pro 16X.
We worked with global tech giant ASUS to create a
brand-awareness based campaign for their new laptop,
with a focus on high-quality, attractive content that
aligned closely with ASUS’s core values of usability
and creativity for its users.
Working with a variety of UK
content creators we produced
stunning content that ASUS are proud to use for their own organic and paid marketing activities.
The Campaign
The aim of the campaign being to use the content both on influencers’ channels and in ASUS marketing materials, social media posts and on their website. This meant there would be less emphasis on finding creators with a sizeable following, but rather high-quality content and well-aligned values.
Following our influencer discovery using a mix of organic research and our discovery platform Tagger, we opted to utilise two student creators and one parkour athlete/videographer.
We tasked these creators with incorporating the ASUS laptops into their content creation and creating a testimonial 3-5 minute video talking about the laptop (alongside additional supplementary pieces of content).
Each creator did very well in getting the across the aims of the campaign and across 15 pieces of content over multiple platforms, they gathered over 170,000 views and 13,750 engagements.
PLATFORMS:
YOUTUBE, INSTAGRAM
REGION:
US, UK, AUS
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We work with the best influencers around the globe to deliver top results and value to brands meeting all KPIs.