It's no secret that connecting and engaging with your customers is the key to successful marketing, but sometimes it can be difficult to figure out the best way to do it. If you're looking for an effective way to reach your consumers on a sustainable level, influencer marketing could be the perfect solution.

In 2023 there’s been a strong shift to influencers becoming a lot more authenticity focused as well as shifting towards genuine encouragement of certain products and avoidance of others. That's why in this article we'll discuss that affects consumer behaviour as a whole.

In essence - TikTok is a great opportunity for household names to have fun and connect with audiences they wouldn’t normally connect with. Through traditional marketing, brands such as Duolingo, Lionsgate and Ryanair would be aiming to display their products and services directly to their target audiences and consumers (typically over 25+ and older audiences looking to spend).

Through the varied use of micro, macro and nano influencers brands have been able to better target their audiences and personify their brands. They can use this relationship between creators and their audience to their advantage, allowing for a more meaningful relationship between the two.

Social media platforms are implementing Ecommerce directly into their platforms. This means consumers of content can purchase products directly through the platform while engaging with content itself.

Newer brands (or fully-fledged brands) may not be sure how best to conduct their marketing to get the best results. We wanted to discuss why influencer marketing is by far, the simplest form of marketing they can choose.