Saulderson Spotlight - Keziah Joy (ArtBeautyChaos)

Here at Saulderson, we’re very proud of the influencer marketing campaigns we have

worked on over the years. As we are a young company, we feel it’s extremely important to

continually learn and develop our knowledge, in order to be the best we can be and continue

to gain traction in this ever changing industry.

We thought this week, we’d talk a little bit about one of the areas we started to learn a lot

about in 2020 was beauty influencers, as we were very fortunate to get in contact with and

sign our first exclusive makeup artist - Keziah Joy, also known as Artbeautychaos on

Instagram.

Keziah is an incredibly talented makeup artist and continually impresses her followers and

makeup fans with her bright, artistic and unique looks. She currently has 287,000 followers

on the platform and boasts an engagement rate of over 5%! Keziah has cited multiple

inspirations for her looks, such as; paintings, fantasy characters, video games and even her

love for the legend David Bowie!

Keziah has had a large following on the platform for a few years, but her following grew even

more when she competed in the BBC makeup reality show Glow Up in 2020. Whilst on the

show, she was praised for her technical skills in blending and symmetry and commended for

her storytelling ability within her looks.

Whilst with us at Saulderson, Keziah has been involved in some very exciting campaigns!

From creating a beautiful look inspired by vitamins for Perfectil to showcasing a beautiful

sweet-themed look with Snazaroo for Halloween and both campaigns receiving over 6%

engagement, she really has proven herself to be an invaluable asset to brands within the

beauty influencer community.

We believe Keziah’s talent speaks for itself and as she continues to attract attention from

fans and brands alike, we’re confident she’ll continue to smash her goals in 2021!

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A New Chapter in Influencer Marketing?