In January 2024 Caliber worked with Saulderson to deliver a campaign highlighting their new game update and realign their audience with their desired player demographic.
They tasked Saulderson to put together a compelling strategy that would achieve their goals. We produced a creative campaign that included live streams & let’s play’s, integrated content and social media posts targeted at views of popular tactical shooter-based creators for maximum effect.
The aim was to increase hype and positive sentiment towards the game following updates and bug fixes, with the Steam reviews moving from ‘mixed’ to ‘mostly positive’ over the same period.
The Campaign
1C Games Studios were facing a major problem. After a series of bugs and issues with Caliber across 2023, reviews for the game had become more negative. They were experiencing a lot of players leaving the game and not many signing up to play.
With a new update to fix many of these bugs at the end of 2023, 1CGS wanted to spread the word around all the changes to the game and why existing players should come back, and new players should download and play now.
They tasked Saulderson Media with planning an effective influencer campaign that clearly showed the exciting gameplay and its features in an aim to re-engage existing players, bring new players and change the sentiment around the game.
Working with a number of top tactical-game influencers across the UK and US we successfully changed the narrative and attracted above target downloads to the game.
After this successful test, 1CGS have renewed their work with Saulderson Media and we are planning our next campaign.
PLATFORMS:
YOUTUBE, TWITCH
REGION:
UK, US
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